+61%
Conversion Rate
How Sports Direct increased conversion rates by 61% while reducing campaign costs.
Sports Direct is Europe’s largest retailer of sports and fitness footwear, clothing, and equipment. What began as a UK high-street store has grown into a leading international retailer serving millions of customers every week across 24 countries.
Driven by its mission to champion the legend in everybody, Sports Direct offers products across football, running, training, cycling, swimming, and other sports, helping customers perform at their best.
-33%
CPA
-28%
CPC
Pattern x
Sports Direct
01
Sports Direct had strong data-driven Meta campaigns, but they weren't factoring in product margin or stock availability, real signals that affect profitability.
02
Without first-party business data built into their existing product segments, Sports Direct risked wasting spend on inventory that wasn't worth promoting.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
The insights and level of support provided by ROI Hunter have been first-class, and a large part of our improved performance is due to the team’s knowledge of the platform and understanding of our objectives.
Ross Pepper
Performance Marketing Manager at Sports Direct
+61%
Conversion Rate
-33%
CPA
-28%
CPC
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