26
Products launched
How Sakura turned strategic content and ad spend into 5X category growth.
For over a century, Sakura has been a pioneer in artistic innovation, creating industry staples like Gelly Roll pens, oil pastels, and Pigma Micron fineliners.
5000+
Pieces of content created
5X
Growth in drawing pens category
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Pattern x
Sakura
01
Measuring ROAS was tough. Tracking return on ad spend accurately got harder even as the demand gen budget grew.
02
Content creation at scale was a challenge, especially producing high-quality content that felt authentically Sakura across hundreds of products.
03
Logistics complexity added friction, with high costs and difficulty shipping to fulfillment centers and expanding into new marketplaces.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
We know that our ad spend is winning new customers and we're not paying money on customers we would have gotten anyway. We know that we're truly growing the business and reaching more consumers.
Julia Reed
Director of ecommerce, Sakura
26
Products launched
5000+
Pieces of content created
5X
Growth in drawing pens category
+32%
ROI 2024
Discuss your marketplace growth.
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