+107%
ROAS
How Flannels increased ROAS by 107% with data-driven product campaigns.
Founded in 1976, Flannels is a leading UK luxury fashion retailer and part of Frasers Group. The brand operates 37 stores across the UK alongside a strong e-commerce presence.
Known for runway collections, streetwear drops, and a portfolio of leading luxury designers, Flannels combines premium brand experiences with a strong focus on digital growth and performance marketing.
+76%
Conversion Rate
+21%
CTR
Pattern x
Flannels
01
Flannels wanted to scale its Meta campaigns, but doing so risked compromising the premium look and feel expected from a luxury retailer.
02
Varying margins and performance across products made it hard to know which items weren't worth promoting, and there was no easy way to exclude them from campaigns.
03
Campaigns were split only by gender and category, too broad to surface which specific products had the highest potential, even with first-party data available.
Revenue
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Traffic
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Conversion
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Price
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Availability™
"During our first year with ROI Hunter, our goal was to establish a way to take more control over our Paid Social activity and align it with the wider needs of the business. We can confidently say that ROI Hunter was integral in helping us achieve this. After taking the time to understand our internal setup and core KPIs, the team made sure every proposed solution was tailored to our needs, and the results speak for themselves."
Joseph Deslandes
Performance Marketing Manager at Frasers Group
+107%
ROAS
+76%
Conversion Rate
+21%
CTR
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