+45%
ROAS
How Farm Rio scaled conversions by 61% without fragmenting campaigns.
Founded in Rio de Janeiro in 1997, Farm Rio has grown from a small local market stall into a globally recognized fashion and lifestyle brand. Known for bold prints, vibrant colors, and collections inspired by Brazil’s tropical nature and culture, the brand now operates more than 100 stores across Brazil while expanding rapidly across the US and Europe. With hundreds of unique prints launched every year, Farm Rio built a strong digital presence driven by creative storytelling and performance marketing innovation.
+61%
Conversions
-38%
CPA
Pattern x
Farm Rio
01
Farm Rio had already seen strong results from Best Sellers campaigns, but leaning on the same products for growth wasn't a sustainable path forward.
02
Finding additional scale meant diversifying beyond their top performers, without a clear way to do it yet.
03
Any new approach had to work within Meta's best-practice campaign structure, not around it, limiting how much they could restructure to unlock that growth.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
“Working with ROI Hunter on this project was a great example of how testing and innovation can open up new opportunities. By running a structured A/B test, we uncovered unexpected insights that helped us deliver even better results than we had planned for.”
José Eduardo Carqueija
Senior Media Analyst
+45%
ROAS
+61%
Conversions
-38%
CPA
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