+42%
YoY sales growth 2024
How Feetures turned targeted advertising into 42% YoY sales growth.
Move Free. Make Waves. Feetures delivers performance socks with a custom-like fit for athletes of all kinds. With targeted compression and seamless design, they’re made to be forgotten so nothing gets in the way of the move.
+40%
Growth in total customers 2024
134%
2 Yr avg NRR
Pattern x
Feetures
01
Feetures had strong product innovation, but limited visibility outside their core running audience made it hard to break into new sports and lifestyle categories.
02
The performance sock market was crowded, and without a clear point of differentiation, Feetures risked getting lost next to bigger, louder competitors.
03
Feetures' brand awareness was concentrated in a niche audience, limiting their ability to grow beyond it.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
“Our discussions with Pattern have uncovered opportunities to drive growth, like building a more robust and curated Brand Store, and made us more efficient with product assortment to drive a stronger return on ad spend. As advice to other advertisers, we’d say find a partner that takes ownership of your brand like it’s their own. Success will follow.”
Steve Hallinan
Key accounts sales manager, Feetures
+42%
YoY sales growth 2024
+40%
Growth in total customers 2024
134%
2 Yr avg NRR
+50%
Increase in branded searches
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