18-20%
growth in organic non-branded clicks
.avif)
How Leatherman launched in 15+ global marketplaces in one year.
Leatherman started on a shoestring trip through Europe in 1975, where Tim Leatherman dreamed up a pliers-based multi-tool. Years of prototyping and hard work paid off when Cabela’s made the first order in 1983. Today, from its home in Portland, Oregon, Leatherman leads the world in high-quality multi-tools, pocket tools, and knives - trusted for over 40 years, built for life, and guaranteed for 25 years. Every Leatherman is made to help people conquer life’s challenges, big and small.
7.69%
growth in paid non-branded clicks
12%
improvement in conversion rate
Pattern x
Leatherman
01
As ecommerce competition intensified, Leatherman needed to drive more traffic and attract new customers without losing ground on organic revenue or DTC sales.
02
Expanding into new regions and marketplaces risked pulling focus away from core markets.
03
Keeping conversion rates high meant delivering a consistent customer experience across a rapidly growing footprint.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
"Pattern took Leatherman global at record speed -launching us in 15+ new marketplaces and unlocking huge international growth in just our first year together."
Steve Siebers
Director of Commercial Operations at Leatherman Tool Group
18-20%
growth in organic non-branded clicks
7.69%
growth in paid non-branded clicks
12%
improvement in conversion rate
200%
increase in top 4 keyword rankings
15
new global marketplaces
+20%
EMEA revenue
Discuss your marketplace growth.
