+37%
ROAS
Natura scales TikTok ROAS by 37% with cross-channel product insights
Natura is a globally recognized beauty and cosmetics company built on a deep commitment to sustainability, high-quality formulations, and a genuine connection with its consumers. Operating across Latin America and beyond, Natura has positioned itself as an innovator not just in ethical beauty, but in data-driven e-commerce performance, constantly testing new digital channels to stay ahead of the market.
+58%
Transactions
+40%
Revenue
Pattern x
Natura
01
TikTok was already one of Natura's most engaging, high-growth channels, but without cross-channel business intelligence layered in, that performance had a ceiling.
02
Standard catalog-driven advertising limited how well the algorithm could optimize without a more comprehensive data set to work from.
03
Ad spend wasn't yet balanced between driving social engagement and protecting long-term business profitability.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
By integrating cross-channel signals into our TikTok catalog, we didn't just improve performance; we moved to a more predictive, business-centric model. The integration allowed us to maintain our high engagement levels while significantly boosting our bottom-line impact.
Thais Barreto
Communications and Performance Media Manager, Natura
+37%
ROAS
+58%
Transactions
+40%
Revenue
-36%
CPA
Discuss your marketplace growth.
