1% to 20%
Marketplace Revenue Share
How Johnny Slicks scaled marketplace sales to 20% of its total revenue.
Johnny Slicks was born from grit, not a boardroom. When founders John Raushi and Nick Koumalatsos, both former Marines teamed up in 2018, Raushi was already perfecting his organic pomade formulas from home, funding the operation by donating plasma and selling through Instagram DMs while his car got repossessed. Koumalatsos saw the potential, invested alongside his wife, and together they turned a kitchen experiment into one of the fastest-growing organic grooming companies in the country: earning a Forbes "best of" nod for their oil-based pomade by 2021. Built on a conviction that men deserve clean, chemical-free grooming products, and rooted in a commitment to American-made manufacturing, Johnny Slicks carries the same integrity into every jar of pomade, bottle of beard oil, and bar of soap it produces.
+33%
QoQ NTB Ad Orders
+26%
QoQ Subrscribers
Pattern x
Johnny Slicks
01
Not enough resources to manage a larger marketplace assortment.
02
A fragmented Buy Box let unauthorized sellers capture brand revenue that should've gone to them.
03
No full-funnel advertising engine meant they were only converting existing branded demand, not creating new demand.
04
Competing in one of Amazon's toughest categories, men's grooming, without content built to convert, while risking brand dilution as the catalog scaled.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
Pattern's innovation to AI and to data at scale is not something we can do with the people we have on our team at our small level. It's like we get to be a billion-dollar business when we're not yet.
Nick Koumalatsos
Co-Founder & CEO
1% to 20%
Marketplace Revenue Share
+33%
QoQ NTB Ad Orders
+26%
QoQ Subrscribers
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