2X
Revenue in two years
How Balance of Nature became #1 Brand for Fruits and Veggies On Amazon.
Founded in the 1990s, Balance of Nature set out to make whole-food nutrition more accessible. Their supplements use only real fruits, vegetables, spices, and fibers—retaining seeds, skins, cores, and natural color whenever possible. The brand’s Fruits & Veggies blends include 31 whole-food ingredients, paired with a unique Fiber & Spice product made from 12 whole-food fiber sources and spices. Today, Balance of Nature continues to help people easily add more whole-food nutrients into their routine, backed by a commitment to quality and real human support.
+21%
in ROAS
Over 99%
Buy Box ownership
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Pattern x
Balance of Nature
01
One person managing all of ecommerce led to cascading challenges across compliance, logistics, advertising, and brand protection.
02
Strict listing and VMS requirements caused frequent disruptions, from product removals to compliance delays.
03
Unauthorized sellers and counterfeiters eroded trust, brand integrity, and revenue Struggled to deploy effective advertising or respond quickly to shifting keyword dynamics.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
We like having a huge team of people who are invested in us. You don’t necessarily feel like that with an agency, but I feel like Pattern is invested in Balance of Nature.
Robert Skinner
VP of Public Marketing
2X
Revenue in two years
+21%
in ROAS
Over 99%
Buy Box ownership
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