How Gina Tricot reduced return rates by 14% while scaling revenue.

The Gina Tricot brand

Founded in Sweden, Gina Tricot is a leading fashion retailer offering trend-led clothing and accessories to women in more than 30 countries. With a strong omnichannel presence across e-commerce and physical stores, the brand focuses on delivering an inspiring and accessible shopping experience.

Driven by a passion for innovation and sustainability, Gina Tricot continuously looks for smarter ways to improve its marketing performance, inventory efficiency, and profitability.

-14%

Return Rate

+11%

ROAS

+17%

Revenue

Pattern x

Gina Tricot

Challenge Scaling Meta performance without increasing returns or promoting slow-moving inventory.

Gina Tricot was already using ROI Hunter to promote Best Sellers and New Arrivals while limiting spend on Poor Performers and low-availability products, and by 2023 these strategies powered 95% of the brand's dynamic ad spend.

As Gina Tricot prepared to scale investment during peak season, protecting profit margins meant finding a way to cut down on product returns.

Scaling spend also risked over-promoting inventory that was already taking too long to sell, something the team needed to avoid.

Approach Using product-level business data to prioritize more profitable inventory.

Revenue

Traffic

Conversion

Price

Availability™

Connect return and inventory data to the catalog.

Bring Return Rate and Days in Stock data into ROI Hunter, segmenting products by return likelihood and time in inventory.

Limit promotion on underperforming products.

Restrict high-return and high-Days-in-Stock products, freeing Meta to redirect budget toward stronger performers.

Test the new approach against the existing strategy.

Run an A/B test comparing the original product strategy against campaigns enhanced with these exclusions.

“After 2.5 years of partnership with ROI Hunter, we aimed to advance further in data-driven strategies. Working together with the ROI Hunter team, we successfully reduced return rates, boosted transactions, and increased revenue across channels. We are looking forward to continuing our success together!”

Hanna Joelsson & Daphne Peulers

SEM & SEO Specialist & Paid Social Specialist

-14%

Return Rate

+11%

ROAS

+17%

Revenue

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Unlock the exponential  power of together.

You know your brand, we know ecommerce.

How Gina Tricot reduced return rates by 14% while scaling revenue.

Unlock the exponential power of together.

You know your brand, we know ecommerce.

How Gina Tricot reduced return rates by 14% while scaling revenue.

Unlock the exponential  power of together.