From novelty to necessity: TikTok Shop in 2025
See how brands are turning TikTok Shop into a core growth driver and building real community in the new era of social commerce.

TikTok Shop is reshaping ecommerce in the United States, and expectations have never been higher. With platform sales soaring and millions of shoppers discovering new brands every day, being on TikTok Shop is no longer optional for ambitious brands.
Pattern brings together creator partnerships, data-driven content, and streamlined operations to help brands move beyond one-off viral hits. We turn TikTok Shop into a consistent growth engine that builds real community and drives long-term success.
Explore how innovative brands are making TikTok Shop a central part of their strategy, reaching new audiences, accelerating sales, and staying ahead in the world of social commerce.