Scaling premium visuals at the speed of digital commerce.

The Dollamur brand

Dollamur built its name on the mat. For decades, they've been the nation's leading manufacturer of sports flooring, custom mats, turf, and other athletic surfaces and safety solutions for schools, teams, academies, businesses, and competitions. Then the world went home. Demand for premium home fitness gear exploded, and Dollamur saw the opening. With a lean four-person marketing team led by VP of Marketing Ryan Cormier, alongside Roelle Op De Haar and Grace Cheng, they made the leap into direct-to-consumer, aiming to bring the same mats trusted by athletes and academies straight into home gyms and garages across the country.

+1,067

prompts generated

$7,500 saved

per avoided photoshoot

Pattern x
Dollamur
Challenge Going DTC exposed a content gap.

01

Their archive was full of high-quality tournament images and photography from commercial customers' facilities, but lacking in lifestyle imagery of the company's home use products.

02

Shipping heavy, oversized mats across the country for photoshoots is costly and time consuming, making it difficult to leverage ambassadors and freelance creators.

03

Cheerleading competition photography is restricted for athlete privacy and safety, so getting live competition shots was basically off the table.

04

Many of the company's products come in a wide variety of color variants, creating challenges for the marketing team to create content for the entire catalog.

Approach Scale accurate, on-brand imagery across every channel.
Revenue
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Traffic
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Conversion
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AVAILABILITY™
Generate accurate color variants instantly.
Upload one high-quality reference photo and produce five color variants with no reshoots needed.
Build realistic, compliant scenes.
Use training archive photos and general reference imagery to create accurate cheer competition scenes.
Keep every asset brand-accurate.
Rely on 4K exports and smart logo handling to stay fully aligned with brand standards.

“Whatever you're doing to generate this stuff — keep doing it. This blows away every other AI image gen tool I've used. The color accuracy, the texture, and the crispness of the logo. It's absurd.”

Ryan Cormier

VP of Marketing, Dollamur

+1,067

prompts generated

$7,500 saved

per avoided photoshoot

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