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Scaling premium visuals at the speed of digital commerce.
The Brand
Dollamur built its name on the mat. For decades, they've been the nation's leading manufacturer of sports flooring, custom mats, turf, and other athletic surfaces and safety solutions for schools, teams, academies, businesses, and competitions. Then the world went home. Demand for premium home fitness gear exploded, and Dollamur saw the opening. With a lean four-person marketing team led by VP of Marketing Ryan Cormier, alongside Roelle Op De Haar and Grace Cheng, they made the leap into direct-to-consumer, aiming to bring the same mats trusted by athletes and academies straight into home gyms and garages across the country.
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Challenge
Going DTC meant Dollamur had to solve a visual content problem fast, and the old playbook wasn't built for it.
- Their archive was full of high-quality tournament images and photography from commercial customers' facilities, but lacking in lifestyle imagery of the company's home use products
- Shipping heavy, oversized mats across the country for photoshoots is costly and time consuming, making it difficult to leverage ambassadors and freelance creators
- Cheerleading competition photography is restricted for athlete privacy and safety, so getting live competition shots was basically off the table
- Many of the company's products come in a wide variety of color variants, creating challenges for the marketing team to create content for the entire catalog
Solution
Dollamur brought in Pattern PXM's ImageGen and turned a four-person team into a full-scale visual content engine.
- Uploaded one high-quality reference photo and generated five accurate color variants instantly, no reshoots needed
- Used training archive photos and general reference imagery to build realistic, compliant cheer competition scenes
- Leaned on 4K exports and smart logo handling to keep every asset hyper-accurate and fully aligned with brand standards
- Scaled fresh, on-brand imagery across a new Shopify storefront plus Amazon, Walmart, Target, and eBay
“Whatever you're doing to generate this stuff — keep doing it. This blows away every other AI image gen tool I've used. The color accuracy, the texture, and the crispness of the logo. It's absurd.”
The rise of a high-octane content machine
Pattern PXM ImageGen took Dollamur's online sales to the next level through a marketplace-ready visual library built for scale.
- Launched a new Shopify storefront and improved brand and product presentation on Amazon, Walmart, eBay, and Target+
- Cut production costs dramatically, replacing $7,500-plus photoshoots with instant, on-demand image generation
- Extended generated assets beyond product pages into social, email, and video, fueling CapCut Reels and other short-form content
- Strengthened brand credibility with retail buyers, elite athletes, and digital influencers through consistently premium visuals
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