Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting our advertising team’s capabilities and strategies that help our partners win. See what we accomplished together below and download the case study PDF here.

Advertising goals

When brands decide to invest in advertising efforts, usually their main goal is to drive sales and increase organic rank. Pattern’s advertising experts allow brands to reach this goal plus much more.

The strategy

To increase rank and sales on ecommerce marketplaces, Pattern’s advertising team typically utilizes a strategy revolving around:

1. Choosing strategic keywords
2. Strategically allocating budget
3. Being open to unique strategies

Let’s chat about each of the pillars and discuss the outcomes we achieved working on advertising with our brands.

3 strategic pillars that help brands grow

1. Choosing strategic keywords

Gathering a list of keywords for your brand can be a daunting task due to all the types of keywords and strategies revolving around those keywords. Pattern experts look at your brand and industry and help you narrow down your list of keywords and execute on keyword strategies that will help boost your brand and sales.

2. Strategically allocating budget

It can be difficult to know how much of your budget you should dedicate to advertising efforts and then how to allocate that budget to different strategies. Pattern experts will work with you to discuss the best budget strategy for your specific brand and

3. Being open to unique strategies

Sometimes you have to break the rules to win. Pattern’s advertising team knows this and is always looking for unique and unprecedented strategies that could help our partners win. After following through with unique strategies, Pattern experts always look back to the data to reevaluate strategies and move forward with what’s best for the brand.

Results

After following through with this strategy our brands have seen great results like:

• Average sales increase of 97% year over year
• 84% increase of RoAS in 3 months
• 79% sales increase compared to the previous quarter
• Large number of products ranking in the top 5 search results

One team

Working together in an aligned fashion with our partner brands helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. Download the brand’s one page case study here. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.