Five years ago, optimizing for search meant crafting the perfect keywords or paying for the top ad slot. 

Today, AI platforms are transforming how shoppers discover and choose products. Instead of typing “best running shoes,” consumers now ask their favorite AI, “What running shoes should I buy?” and take the recommendations at face value.

But this shift introduces new challenges:

• When a chatbot answers a shopper’s question, does it mention you or your competitor?
• How do large language models know who you are?
• What’s missing from your content that’s hiding your brand from recommendations?

Traditional SEO can’t answer those questions. And without insight into these AI-driven conversations, you’re invisible where it matters most.

Why AI recommendations matter now

Just as SEO redefined ecommerce, AI is rewriting the rules. Nearly 60% of searches end without a click, a trend driven by zero-click searches and AI summaries. 

Our data shows that if your brand isn’t being recommended by leading language models, you're missing out on a rapidly growing share of customer attention.

With no transparency into how AI platforms make their picks, brands are left guessing, or worse, ignoring a crucial new battleground. Hidden gaps in your digital content or overlooked competitor moves can quietly erode your competitive edge.

Know where AI shows your brand with the GEO Scorecard

For brands ready to lead, Pattern’s GEO Scorecard delivers exactly that.
The GEO Scorecard is the first Generative Engine Optimization (GEO) platform built for the AI-powered, conversation-first era. 

Powered by Pattern’s best-in-class ecommerce data and our proprietary insights into large language models, it lets you:

• See if, where, and how often AI recommends your brand
• Benchmark your standing against top competitors in real time
• Uncover which domains AI is searching, so you can focus where it matters
• Get step-by-step, actionable recommendations to increase your share of voice

No more guesswork, no more chasing invisible algorithms. Just clear, measurable, and impactful actions to put your brand at the center of tomorrow’s recommendations.

If you’re ready to find and fill the most important blind spot in digital commerce, get your GEO Scorecard and see the difference.