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Win where agents decide.
The equation hasn't changed. The way to solve it has. AI is changing how people discover, compare, and buy. Pattern helps brands win across every AI channel.
Pattern partners with beauty brands across the category spectrum:
Skincare & dermatological
Haircare & Tools
Cosmetics and color cosmetics
Fragrance
Why beauty brands choose Pattern.
34% of top 100 product revenue
24% of top 100 produce revenue
18% of top 100 product revenue
Marketplace Strategy & Execution
Tailored strategies for beauty brands — from prestige skincare to mass cosmetics and haircare.
Category-specific assortment and channel strategy
Marketplace expansion and international rollout
Pricing, promotions, and margin protection
Launch planning for hero SKUs and innovation drops
Content that converts
Shoppers can't swatch, smell, or feel it through a screen. Your content has to do all of that work and do it beautifully.
PDP optimization for skincare, cosmetics, haircare, and tools
Image, video, and A+ content designed for beauty shoppers
Claims review and compliance alignment
Ongoing testing and refresh based on performance data
Retail media built for beauty economics
Beauty is one of the most competitive advertising environments in ecommerce. Pattern helps brands win efficiently and profitably.
Full-funnel Amazon Ads and retail media management
Keyword, conquesting, and category defense strategies
Launch-focused media playbooks
Incrementality and profitability measurement
Inventory, forecasting & supply chain confidence
Out-of-stocks kill momentum especially in beauty, where loyalty is earned quickly and lost even faster. Pattern helps brands stay in stock and in control.
Demand forecasting informed by media and promotions
Inventory health monitoring across channels
New launch and seasonal planning
Returns and expiration risk mitigation
TikTok Shop acceleration
The tech behind a flawless finish
Pattern’s proprietary technology gives beauty brands visibility and control across their entire ecommerce ecosystem.
Real-time performance dashboards
SKU-level profitability insights
Media-to-sales attribution
Competitive and category intelligence
“Pattern gave us a fast track to Amazon resources, technology, and reach to take what makes Timeless special and get it in front of shoppers wherever they are. We’re focused on keeping the customer experience consistent with our brand promise across every marketplace."
What are the hardest problems in the beauty industry?
Brand control
Unauthorized and rogue sellers on Amazon and Walmart erode trust and create uncertainty around product authenticity. Pattern restores control with marketplace monitoring, seller enforcement, and brand protection strategies that preserve consumer confidence.
Marketplace saturation
Crowded digital shelves make growth harder to defend. Pattern identifies real white space by analyzing real-time demand and competitive intensity.
Algorithm-driven visibility
Search, social, and marketplace algorithms shape performance. Pattern tracks traffic and conversion signals in real time so your brand can adapt.
Pricing & margin pressure
Price transparency and promotions compress margins. Pattern delivers visibility into pricing to support smarter, more profitable decisions.
Fragmented purchase journeys
Discovery and conversion happen across platforms. Pattern connects signals across channels to reveal how consumers actually buy — and where to expand next.
The beauty category is wide open.
Where does your brand fit?