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Building a brand in ecommerce is messy, unpredictable, and completely worth it. Totally SKU'd is where the people behind the brands you know share what it actually took to grow—from wrong turns and hard lessons to breakthrough moments and big wins.

John LeBaron has spent his career inside the rooms where growth decisions get made. He's led teams at Rackspace, Apple, Cisco, and Ciena, and today he oversees Pattern's global go-to-market strategy as Chief Revenue Officer. On Totally SKU'ed, he brings that experience to every conversation, asking the questions that get to the heart of how ecommerce brands really win.