Advertising can unlock more visibility, more traffic, and more sales, but only if you continue to optimize your campaigns. So when it comes to bids, keywords, and ad type, how do you know what is working best?

Influencer marketing can be a gold mine for brands seeking to increase engagement and conversion with new audiences, but how can your brand ensure the campaign’s success?

Learn about what is conversion rate optimisation with Pattern. Our leading ecommerce consultants discuss the benefits of CRO & how to do it for your brand.

Amazon success only comes if customers can find your product, and SEO can ensure your products are seen by the right people.

Advertising, especially ecommerce advertising on Amazon or eBay, can be pricey. Pattern's advertising experts share a few tips to avoid overspending.

We explain the history behind China's largest online shopping festival and the opportunity for international brands.