The results of the Death Spiral are painful and erode brand equity, sales, and profitability. The good news is you can fix this problem in three steps.

Check out how LifeSeasons removed 60+ unauthorized sellers and took 91% control the Buy Box on Amazon with Pattern.

As an executive, it is your job to capitalize on growth opportunities in ecommerce, specifically digital marketplaces, to maintain your brand’s profitability.

In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about transitioning into ecommerce, balancing the direct selling model with selling on marketplaces, and considering the buyer’s journey.

When do people shop online for outdoor and camping gear? After spending spring in lockdown, did more Americans turn to the great outdoors in the first year of the pandemic?

Our #PeopleofPattern series shines a light on our people – their responsibilities, achievements, and why they choose to work at Pattern. This week we spoke with Mitch Park, Director of Product in Pattern’s HQ in Lehi, Utah.