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Most brands struggle to identify the true costs of having a first party (or 1P) seller relationship with Amazon. Here’s how to calculate your true costs.

At Pattern, we're a team of doers, game changers, and data fanatics who are obsessed with partner success.

Pattern established Waterpik's brand relevancy and awareness in region and drove higher than expected sales in under 6 months.

Singles’ Day (or Double 11 Festival) is the biggest 24-hour online shopping festival in the world. Read how brands benefit from Singles' Day.

A great multichannel ecommerce strategy is possible when brands know how to allocate resources to their channels in the right order.

For many brands, it’s key to an ecommerce expansion strategy to consider selling on Macy’s ecommerce platform.