Blog

Pattern's senior team share their 2021 global ecommerce predictions: including marketplace and DTC growth, and investors' appetites for online businesses.

Pattern's senior team share their 2021 global ecommerce predictions: including marketplace and DTC growth, and investors' appetites for online businesses.

Successful Amazon advertisers use product targeting to grow sales, beat out competitors, and defend their brand. Here are 3 product targeting strategies to use.

Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.

Tmall trade partner Pattern shares insight for western brands into how to profitably sell beauty products on Tmall Global.

Drive ecommerce success with our capability assessment framework from Pattern AU. Learn how we assess businesses for digital growth & continued success.