Pattern's Content Brief recognized among the most competitive global AI awards program in the program's history

LEHI, Utah — June 25, 2026 — Pattern Group Inc. (Nasdaq: PTRN) ("Pattern"), a leader in accelerating brands on global ecommerce marketplaces, today announced it has been named the winner of the AI-based Ecommerce Solution of the Year Award for Content Brief, Pattern's AI-powered product content solution.

Content Brief is Pattern's AI solution for building high-performing product content at scale. Trained on 77T+ ecommerce data points, it generates optimized titles, bullets, and descriptions informed by search behavior, competitive positioning, and marketplace-specific best practices — helping brands win more organic visibility and convert more shoppers into buyers.

“Being recognized among this year's AI Breakthrough Award winners reflects the real-world impact Content Brief is having for brands,” said Jason Wells, Chief Architect at Pattern. “Product content is one of the most high-leverage investments a brand can make across global marketplaces. Content Brief makes getting there faster, smarter, and more effective. This award is validation of what our customers are already seeing.”

Where most content tools stop at generation, Content Brief surfaces the strategic rationale behind every recommendation, giving brand teams and ecommerce managers the context they need to move fast and get it right.

Now in its 9th year, the AI Breakthrough Awards is the longest-running recognition program dedicated exclusively to the AI industry. This year's program was the most competitive in its history, drawing more than 5,000 nominations from leading AI companies across more than 20 countries. Pattern was selected following thorough review, scoring, and analysis by the AI Breakthrough judging panel.

Other 2026 AI Breakthrough Award winners include NVIDIA, Snowflake, Intuit, Zapier, Dell Technologies, Deloitte, Okta, AMD, Qualcomm, and Superhuman.

About Pattern‍

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 77 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across more than 70 global marketplaces—including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.

Cautionary Note Regarding Forward-Looking Statements‍

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to expectations regarding content performance, visibility, conversion, return on investment, growth and timing of any of the foregoing. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in our Form 10-K filed with the Securities and Exchange Commission (“SEC”) on March 6, 2026, and in our subsequent filings with the SEC.