4X
monthly revenue growth
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How SmartMouth grew monthly revenue 4X by rebuilding pricing and control.
SmartMouth Oral Health Laboratories was founded in 1993 by the late Dr. Marvin Cohen, a dentist who decided that masking bad breath wasn't good enough. His patented zinc-ion-activated technology goes after the real culprit, volatile sulfur compounds (VSCs), and keeps them from coming back for 24 hours with just two rinses a day. Three decades later, SmartMouth's clinically proven, two-solution system has grown into a 250+ SKU portfolio trusted by consumers nationwide.
5X
increase in monthly units sold
3 years
of consecutive 20–32% revenue growth
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Pattern x
SmartMouth
01
Global marketplace experiences had grown fragmented, with no unified, brand-controlled channel strategy to tie them together.
02
Listing health, Buy Box ownership, and price-per-ounce alignment were all inconsistent, putting visibility and conversion at risk.
03
A shift to new cylindrical packaging meant the existing storefront and creative no longer reflected the brand, and needed a refresh to keep up.
04
Balancing brand defense with aggressive new-to-brand customer acquisition meant the advertising strategy had to protect margin without holding back growth.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
Most brands plateau on Amazon. SmartMouth hasn't. Pattern didn't just manage an account, they transformed the brand's market share over the long term.
Ron Kappauff
VP of Sales & Marketing, SmartMouth
4X
monthly revenue growth
5X
increase in monthly units sold
3 years
of consecutive 20–32% revenue growth
Top 4
organic market share
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