How Harry's & Flamingo grew sales 319% while expanding into 5 new markets.

Harry's traces back to a single bad experience at a drugstore, when co-founder Andy Katz-Mayfield waited for a clerk to unlock a glass case just to pay $25 for four razor blades wrapped in packaging that looked like it belonged on a spaceship. He called his old friend Jeff Raider, a co-founder of Warby Parker, and asked whether the same direct-to-consumer thinking that fixed eyewear could fix shaving. They launched Harry's in 2013, then made a bet few startups would dare: buying a 93-year-old German blade factory to control every part of the process, from steel to shipping. That bet worked, turning Harry's into one of the most recognized shaving brands in the world and forcing giants like Gillette to rethink their own pricing.

Along the way, Harry's noticed something unexpected: over a million women were already buying its razors. So in 2018, the company built something just for them: Flamingo, designed from the ground up around real curves, habits, and skin. Together, the two brands scaled across every major retailer in the country and beyond.