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KELO-COTE® clears the way in China’s skincare market.

The KELO-COTE brand

With over two decades of clinical experience, KELO-COTE is trusted by physicians worldwide for post-surgical and trauma-related scar recovery. As part of its global expansion strategy, the brand partnered with Pattern to establish its presence across China’s most influential cross-border platforms, including Tmall Global and Douyin.

3.8X

Growth on Douyin

600+

Cross-platform activations

100+

hours of livestreaming per week

Pattern x
KELO-COTE
Challenge Breaking into one of China’s most regulated verticals

01

KELO-COTE came to Pattern with no livestreaming infrastructure, no influencer strategy, and no roadmap for navigating China's complex medical skincare regulations.

02

As a medical device, KELO-COTE faced strict advertising restrictions, so paid traffic was off the table entirely.

Approach Build a livestreaming engine within regulatory limits
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
Build a livestreaming operation from the ground up.
Train hosts, develop influencer partnerships, and create an always-on content engine built for engagement.
Align messaging with medical compliance.
Keep livestream content compliant with medical advertising standards at every step.
Tap into Douyin's creator ecosystem.
Use Douyin's network of creators to gain visibility in one of China's most competitive categories.

Discuss your marketplace growth.

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