62%
Overall YoY Revenue Growth
The #1 golf grip sticks the pin on marketplaces.
Founded in 1949, Golf Pride transformed the game by pioneering the first slip‑on rubber grip, replacing leather to redefine feel, control, and confidence in every swing. More than 75 years later, Golf Pride is the #1 grip in golf worldwide. Trusted by weekend amateurs and clubhouse legends alike, over 80% of PGA Tour players rely on Golf Pride when precision matters most.
Operating from its Global Innovation Center in Pinehurst, North Carolina, the brand continues to advance grips as performance equipment through world‑class engineering and uncompromising quality. That same commitment to confidence extends beyond the course as Golf Pride aims to deliver a shopping experience as trusted, consistent, and performance‑driven as the grips themselves.
1m+
Grips sold
#1
in Category Marketshare
Pattern x
Golf Pride
01
They needed to launch on Amazon with a consumer-first strategy designed around intuitive discovery, clear decision-making, and long-term growth.
02
They sought to simplify navigation across a catalog of 400+ SKUs, helping golfers easily identify the right grip technology without overwhelming them or relying excessively on paid media.
03
They needed precise forecasting and inventory planning to maintain consistent availability during peak seasons, eliminating friction caused by out-of-stocks.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
Challenge Reading the green - Aligning with the modern golfer buying journey
At Golf Pride, our aim is to inspire golfers with a feeling of confidence in every swing. As Global DTC lead, my priority is making sure that feeling begins the moment they meet our brand online. As an extension of our team, Pattern helped us create clearer storytelling and consistent presence so customers can choose their grips with confidence and carry it on to the course. That premium, authentic brand experience has translated into real momentum and growth for our brand.
Vicky Suto
Global DTC Channel Manager, Golf Pride
62%
Overall YoY Revenue Growth
1m+
Grips sold
#1
in Category Marketshare
96%+
Buy Box control
72%
of ad spend on awareness with an 8.38 ROAS
130k
reviews maintaining a 4.74★ average rating
9-12
ROAs on top-selling products with TACoS under 2%
65%
of ad spend automated with Destiny
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