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How Pura turned a strong DTC brand into a marketplace powerhouse.

The Pura brand

Pura is a brand, known for its smart home fragrance diffusers, and a leader in fragrance technology. Pura allows you to elevate your space with a smart diffuser and premium fragrances, all customizable through a mobile app to control scent intensity and timing.

+185%

YoY Sales Growth 2024

+56%

Conversion Rate 2024

379%

2 Yr Avg NRR

Pattern x

Pura

Challenge A marketplace strategy gap held back their Amazon potential.

01

Pura had built a strong DTC presence, but their marketplace potential was still untapped.

02

Limited product assortment on Amazon kept them from reaching their full audience.

03

Modest revenue on Amazon left them hesitant to invest deeper into the channel.

Approach Drive conversions through promotions and global expansion.

Revenue

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Traffic

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Conversion

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Price

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Availability™

Build a strategic promotions plan.

Layer in Best Deals, Lightning Deals, and seasonality to boost conversions.

Optimize advertising for high-return metrics.

Focus ad spend on the metrics that actually drive returns.

Expand across global platforms.

Grow presence across multiple international marketplaces.

Discuss your marketplace growth.

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