77,837
total units shipped in first 6 months
How Bird Buddy unlocked peak season growth with faster inventory flow.
Bird Buddy is a nature-tech brand making it easier and a lot more fun for people to connect with the wildlife right outside their window. Founded in 2020, Bird Buddy creates smart feeders and cameras that use AI to identify and capture photos of birds and pollinators, blending innovative technology with the simple joy of backyard birdwatching.
82 FCs
shipped to in first 6 months
2.21
days average from departure from Pattern to check in at Amazon
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Pattern x
Bird Buddy
01
At the height of peak season in 2024, Bird Buddy had over 20,000 units sitting in Amazon receiving and unavailable for sale.
02
Losing revenue daily to inbound bottlenecks outside its control, despite strong demand.
03
Highly seasonal, with over half of annual sales packed into a short window between mid-November and December 20.
04
Even with careful planning, inventory couldn't get into sellable stock, causing lost revenue and operational strain.
Revenue
=
Traffic
×
Conversion
×
Price
×
Availability™
“I have to admit, I was kind of thinking, "That sounds too good to be true." But very quickly, all of us realized Pattern knows what they're talking about. I didn't have to take a single Amazon-related meeting in the late evening during this big season. All the inventory was there, we had zero worries.”
Aleksandra Dobnikar
Head of Supply Chain, Bird Buddy
77,837
total units shipped in first 6 months
82 FCs
shipped to in first 6 months
2.21
days average from departure from Pattern to check in at Amazon
6.6X
faster from warehouse departure to Amazon
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