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Matt Checketts

Head of content

Matt Checketts leads Pattern's content organization, setting the strategy behind everything the brand publishes about ecommerce and digital shelf performance. He's spent his career figuring out how to make complex retail and marketplace topics genuinely useful to the people building brands online. At Pattern, he pushes his team to lead with substance over noise.

Recent blogs written by this author

AI

Pi's KMS and Skills: Memory and Playbook for Ecommerce Teams

Pi's Knowledge Management System remembers your brand's guidelines, pricing, and decisions, while Skills turn recurring ecommerce workflows into one-command runs.

October 5, 2026

Marketplace Accelerator

MoCRA for Beauty Brands Selling on Amazon: 2026 Renewals, and How to Stay Compliant Across Your Catalog

MoCRA facility registrations renew in 2026 and the FDA issues no certificates. Learn what beauty brands selling on Amazon must do to stay compliant.

September 28, 2026

Marketplace Accelerator

What "everything pumpkin" can teach ecommerce brands about line extensions.

Why brands slap pumpkin on everything each fall, and what it actually teaches ecommerce sellers about line extensions and impulse buying.

September 15, 2026