The GEO Scorecard is a free, self-service tool that helps brands see how AI engines like ChatGPT perceive, rank, and recommend their products. It delivers a comprehensive score, competitive analysis, and actionable recommendations, empowering brands to improve their visibility and performance in AI-powered commerce.

The GEO Scorecard is more important than ever because shoppers are rapidly turning to AI tools like ChatGPT to discover and research products. As AI-driven recommendations begin to shape purchase decisions, brands need to understand how they’re being positioned—and if they’re even being seen. The GEO Scorecard gives brands instant clarity and actionable steps to boost their visibility, so they don’t get left behind in the new era of AI-powered commerce.

The GEO Scorecard is the only free, self-serve tool that shows brands exactly how major AI engines like ChatGPT rank and describe them compared to the competition. Powered by Pattern’s proprietary AI technology and insights from over 46 trillion ecommerce data points, it delivers not just a score, but a clear competitive analysis and personalized, actionable recommendations—so brands can boost visibility and win in AI-driven commerce.

Traditional search optimization focuses on improving a brand’s visibility in search engines like Google. The GEO Scorecard, on the other hand, measures and improves how AI engines—such as ChatGPT—perceive, rank, and recommend your brand in conversational, chat-based environments. Rather than just keywords and search rankings, it analyzes how AI models understand your brand, benchmark you against competitors, and provides specific recommendations to enhance your presence in these fast-growing AI-driven channels.