Coravin's Sales Spiked After Just Two Weeks of Effective Advertising with Pattern

Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting Coravin. Coravin, with Pattern's team of ecommerce advertising experts, accomplished record high sales. See what we accomplished together below and download the case study PDF here.

What problem was Coravin facing?

Coravin wanted to begin advertising their product in the EU, and wanted Pattern experts to help them do that. Along with advertising in the EU, Coravin also wanted to improve their “seasonal only” sales. These are products that perform extremely well during holidays like Valentine’s Day and Christmas. Coravin wanted to improve these product’s sales outside of the high performing holidays.

Coravin’s new plan

Pattern and Coravin:

1. Created a comprehensive advertising strategy
2. Revamped advertising assets
3. Used reporting tools to continue to improve strategy

This strategy was put in place to improve sales on seasonal products and increase Coravin's overall ecommerce growth.

What happened next?

We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.

Using weekly sales data from all markets combined, in the 9 weeks prior to advertising, there was an average weekly sales growth of 12%. In the 9 weeks after advertising began, there was an average weekly sales growth of 13%. It should also be noted that all 9 weeks since the beginning of advertising (for a luxury brand) have been during the COVID-19 pandemic.

Why does this matter?

With effective advertising, brands can sustain or grow sales (dramatically, in cases like this one) in periods of time that may otherwise be off-season. With the addition of advertising soon after Valentine’s Day, sales began to lift within a week of having campaigns turned on with average weekly growth going up 1% and an increase in average weekly sales of over 73%.

One team—Coravin and Pattern

Working together in an aligned fashion with Coravin’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. Download Coravin’s one page case study here. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.