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Katie Brown

VP of Ecommerce

Katie Brown leads ecommerce strategy for major brands as VP of Ecommerce at Pattern, overseeing how they show up and win on marketplaces worldwide. Her work spans everything from merchandising to marketplace expansion, giving her a broad view of what separates brands that scale from those that stall. She's a sharp voice on where ecommerce growth strategy is heading next.

Recent blogs written by this author

How to (Effectively) Advertise on Amazon During Black Friday Weekend

Amazon reports that 41% of holiday purchases will happen in the five-day Cyber 5 Weekend, which means an increase in traffic and competition for advertising. Is your strategy ready to handle the holidays?

November 16, 2021

The Key to Awareness vs. Defense Keyword Strategy in Advertising

Advertising keywords are essential for your brand to show up at the right time, in front of the right customer. A crucial piece of keyword strategy? Your Brand Defense vs. Brand Awareness approach.

October 20, 2021