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John LeBaron

Chief Revenue Officer

John LeBaron has spent his career inside the rooms where growth decisions get made. He's led teams at Rackspace, Apple, Cisco, and Ciena, and today he oversees Pattern's global go-to-market strategy as Chief Revenue Officer. That experience shows up in every conversation, in the questions he asks to get to the heart of how ecommerce brands really win.

Recent blogs written by this author

Marketplace Accelerator

Built for this: Winning ecommerce, together

Ecommerce is evolving fast—but you’re not alone. Discover how brands thrive by working lean, learning fast, and growing together.

August 1, 2025

Marketplace Accelerator

All the Cost Savings of a Pattern Partnership

Pattern provides you with almost every service you need to grow on ecommerce—marketing, SEO, shipping, marketplace expertise, and more.

May 30, 2023

What Is the Profitability Flywheel? 3 Steps to Boost Ecommerce Sales & Profit

The Profitability Flywheel represents how to gain control of your brand and start growing ecommerce sales. 3 strategies ecommerce leaders need to know.

May 11, 2023