China
Before you sign in China: a 90-day market entry checklist for US brands
Plan your China market entry in 90 days: register your trademark and Chinese name, pick cross-border or general trade, and set exit terms before you sign.
October 30, 2026
Emma Minhui Ye
Senior eCommerce Sales Engineer
Emma Minhui Ye is a Senior eCommerce Sales Engineer at Pattern, helping global brands navigate and accelerate growth in China’s dynamic eCommerce market. Previously, she founded and scaled a multimillion-dollar consumer brand and worked at the Shanghai Stock Exchange. She holds an MBA from Yale School of Management, bringing a unique blend of entrepreneurial experience, financial expertise, and cross-border commerce insights.
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