Black Friday Facebook ads: which products deserve your budget
Not every product deserves your Black Friday budget. Learn how to find the SKUs worth pushing in Facebook catalog ads and keep spend off the rest.
October 26, 2026
Dominika Rakyta
Head of Product Marketing at Pattern Ad Signals
Dominika Rakyta is Head of Product Marketing at Pattern Ad Signals (formerly ROI Hunter), where she leads product positioning, go-to-market strategy, and marketing initiatives. With an expertise in ecommerce, advertising technology, and turning complex product capabilities into clear customer value, she focuses on helping brands and retailers unlock more profitable growth through smarter, data-driven advertising strategies.
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