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Bailey Bezzant

Associate Director of Ecommerce

Bailey Bezzant leads ecommerce strategy for a portfolio of brands as Associate Director of Ecommerce at Pattern. Her work sits inside the daily mechanics of marketplace growth, from merchandising to marketplace optimization. She brings a practitioner's view to conversations about what actually drives performance on the digital shelf.

Recent blogs written by this author

The Importance of Sponsored Brands A/B Testing

While running A/B testing may seem like a small detail, it can save advertisers and brands a lot of time and effort in the long run.

August 13, 2021

Amazon Negative Keywordssearch term report amazon: Why They’re Important and How to Use Them

Negative keywords play an important role in your Amazon advertising strategy, but do you know how to best use them?

May 13, 2021

Marketplace Accelerator

How to Use Marketing Data to Differentiate Yourself & Beat Competitors

The key to differentiating yourself is simple: Data. But just because it’s simple doesn’t mean it’s easy to implement. Here are some strategies to consider.

January 14, 2021