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ChatGPT Ads are here.
Millions of people ask ChatGPT what to buy. Through Pattern, your brand can advertise in ChatGPT, right when shoppers are exploring, comparing, and deciding.
Why brands should advertise in ChatGPT.
Reach people in high-intent moments while they explore, compare, and decide
Get in on a new channel while it's still taking shape, with room to learn and adapt early
Show up alongside a fast-growing audience: ChatGPT has more than 900M weekly active users and more than 50 million consumer subscribers. (Feb. 2026, OpenAI)
Why have Pattern handle it?
Pattern is a technology partner supporting advertising in ChatGPT. That means the same scale, proprietary data, and cross-platform expertise you already get from Pattern now extends into ChatGPT, so you get one partner managing advertising where your customers discover and buy.
All advertising is built on OpenAI's principles: user trust, transparency, relevance, and a great ChatGPT experience come first.
Technology Partner
Supporting advertising in ChatGPT
Supports $2B+
Annual ad spend across marketplaces, Meta, Google, Snap, TikTok and ChatGPT
5 platforms
Meta, Google, Snap, TikTok & ChatGPT, managed in one system
All of your advertising channels. All in one place.
Advertising in ChatGPT now runs inside ROI Hunter, the same platform managing your Meta, Google, Snap, and TikTok advertising. You get access to feed-based and static ad formats built for ChatGPT, plus full catalog and campaign setup handled for you, all from the same dashboard.
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FAQS
Advertising in ChatGPT helps advertisers reach people as they explore ideas, evaluate options, and make decisions through relevant ads designed to fit naturally into the experience.
ChatGPT ads will show up in the US, Canada, Australia, New Zealand, UK, and Japan. South Korea, Mexico, and Brazil are coming soon. The ads only show up for Free or Go users; they do not show up for Plus, Pro, any Business plan users, or any users believed to be under 18yrs old.
No. OpenAI keeps answers and ads fully separate. Responses are never shaped by advertisers, and that's a hard line for them, not a nice-to-have.
Pattern is a technology partner supporting advertising in ChatGPT through ROI Hunter, allowing brands to manage it alongside Meta, Google, Snap, and TikTok in the same platform with support from the same team. Pattern brands can receive support with catalog strategy, feed readiness, campaign setup, dedicated OpenAI technical support, and access to new advertising features.
If you're already advertising on other platforms, this is a low-lift add. Best fit for brands with a strong catalog and clear purchase intent from shoppers.
Yes. While this capability is not currently available directly in ChatGPT Ads Manager, Pattern brands can use ROI Hunter to drive traffic from their ChatGPT ads directly to marketplace listings.